Pilots Ground Crew
Meet the @Altitude Team
Jeremy Rowsell’s support team is led by like-minded souls. Come early 2015, they are going to put Jeremy in a plastic-fuelled plane and send him halfway around the world.
Strategy: Tony Loughran
An ex special forces operative, Tony has now turned his attention to expertise in survival and critical decision training. His role throughout the trip is to provide the requisite knowledge on specialized international security and act as a media liaison where need be.
Tony, with support staff and trainers, has been working alongside Jeremy to make the project possible. They are geared up to make the start date of the flight in April 2015 when the plane, fuelled by plastic waste, will be ready to make its historic trek from London to Sydney.
PR/Communications: Richard Peel
Richard Peel is a PR professional who ran communications at Director level for public and private sector operations including BBC News and Camelot – the UK’s national lottery operator.
He has been running his own consultancy – RPPR Ltd – for more than 5 years with a range of clients including Channel 4, The Royal National Lifeboat Institution, Monitor – the UK’s health regulator and the Thomson Foundation.
Jeremy’s initial announcement about his flight generated global coverage through RPPR in the specialist environmental and aviation media. The focus now will be on elevating that coverage to a national level and complementing that with exposure on radio and television and through a social media campaign. Richard will also be seeking partnerships with environmentally and marine friendly organisations, as well as international businesses.